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Swissploitation Grindhouse Film, MAD HEIDI Comes to Blu-ray and VOD July 21

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This wicked odyssey of blood and cheese puts a new spin on the classic tale of “Heidi,” finding our heroine (Alice Lucy) all grown-up and living an idyllic life in the Swiss Alps with her beloved grandfather (David Schofield) far above an increasingly-dystopian landscape presided over by Our Very Swiss Leader (Casper Van Dien) – a ruthless dictator bent on world domination through dairy. But when her goat-herding lover (Kel Matsena) is brutally murdered by government thugs for distributing illegal cheese, Heidi embarks on a wild quest for vengeance that will bring her toe-to-toe against fierce female prison inmates, cheese-fueled Swiss super-soldiers, ninja nuns, and more, as she fights to take down the tyrannical regime and restore freedom to Switzerland.

Mad Heidi initially made waves for its innovative crowdfunded approach, bypassing traditional financing tactics to ensure that the film’s original vision was preserved while placing profits back in the hands of the creators and backers. Boasting elaborate sets, impressive practical makeup and gore effects, and unhinged ingenuity helmed by first-time filmmakers Johannes Hartmann and Sandro Klopfstein, Mad Heidi is the ultimate tribute to grindhouse cinema.

Synopsis: In a dystopian Switzerland that has fallen under the fascist rule of an evil cheese tyrant (Van Dien), Heidi (Lucy) lives a pure and simple life in the Swiss Alps. Grandfather Alpöhi (Schofield) does his best to protect Heidi, but her desire for freedom soon lands her in trouble with the dictator’s henchmen. When pushed too far the innocent Heidi transforms into a kick-ass warrior who sets out to liberate her country from the heinous cheese fascists. Mad Heidi is an action-adventure exploitation extravaganza based on the popular children’s book character Heidi and the world’s first Swissploitation film. 


Ted aka Steady is the Editor in Chief of the Countdown City Geeks. He has covered some of the largest pop culture events in the world including San Diego Comic-Con and hosted a variety of events from eSports Tourneys, film festivals, to moderating panels at conventions.

Contests

Win Advanced Screening Passes to ‘Gladiator II’

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Screenings take place Tuesday Nov 19 @ 7:00 pm CST. Arrive early! Seating is limited.

CHICAGO – USE CODE: aeFwz22136
Location: Regal City North 14 & RPX
2600 N Western Ave., Chicago, IL 60647

EL PASO – USE CODE: AwfBS29272
Location: Cinemark Tinseltown USA and XD
11855 Gateway West, El Paso, TX 79936

PHOENIX – USE CODE: ckGGU01379
Location: AMC Westgate 20 IMAX
9400 W. Hanna Lane, Glendale, AZ 85305

SAN ANTONIO – USE CODE: sCLmR80179
Location: Regal Cielo Vista Stadium 18 & RPX
2828 Cinema Ridge, San Antonio, TX 78238

SAN DIEGO – USE CODE: OYvBE65779
Location: AMC Plaza Bonita 14 IMAX
3050 Plaza Bonita Rd., National City, CA 91950


From legendary director Ridley Scott, Gladiator II continues the epic saga of power, intrigue, and vengeance set in Ancient Rome. Years after witnessing the death of revered hero Maximus at the hands of his uncle, Lucius (Paul Mescal) is forced to enter the Colosseum after his home is conquered by the tyrannical Emperors who now lead Rome with an iron fist. With rage in his heart and the future of the Empire at stake, Lucius must look to his past to find strength and honor to return the glory of Rome to its people.

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Dallas/Houston: Win advanced screening passes to “Gladiator II”

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Screenings take place Tue November 19 @ 7:00pm CST. Arrive early! Seating is limited.

DALLAS – Use code OdEbz27316
Location: AMC NorthPark 15
8687 N Central Expressway, Dallas, TX 75225

HOUSTON – Use code UJrbv79763
Location: Edwards Houston Marq*E
7600 Katy Freeway, Houston, TX 77024

From legendary director Ridley Scott, Gladiator II continues the epic saga of power, intrigue, and vengeance set in Ancient Rome. Years after witnessing the death of revered hero Maximus at the hands of his uncle, Lucius (Paul Mescal) is forced to enter the Colosseum after his home is conquered by the tyrannical Emperors who now lead Rome with an iron fist. With rage in his heart and the future of the Empire at stake, Lucius must look to his past to find strength and honor to return the glory of Rome to its people.

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Contests

San Antonio: Win advanced screening passes to “Gladiator II”

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Screening takes place Tue November 19 @ 7:00pm CST. Arrive early! Seating is limited.

SAN ANTONIO – Use code nSwQb40030
Location: Santikos Palladium
17703 W Interstate 10 Frontage Rd, San Antonio, TX 78257

From legendary director Ridley Scott, Gladiator II continues the epic saga of power, intrigue, and vengeance set in Ancient Rome. Years after witnessing the death of revered hero Maximus at the hands of his uncle, Lucius (Paul Mescal) is forced to enter the Colosseum after his home is conquered by the tyrannical Emperors who now lead Rome with an iron fist. With rage in his heart and the future of the Empire at stake, Lucius must look to his past to find strength and honor to return the glory of Rome to its people.

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